Tuesday, February 07, 2006

Is it Just Me?

...or do the most mentally crippled people reside in marketing departments around the world? I don't mean to suggest that ALL marketing folk are numbskulls. My good friend Big Bad Bob over at 4INFO...good man...good marketing man. But you have to admit, that going back to the days of marketing the Chevy Nova in spanish-speaking countries, there have been some marketing doozies. The latest came during Super Bowl XL, when not only Pepsi, but P. DIDDY decided it was a great idea to have Jay Mohr, of Jerry Maguire fame, pitch his "client" - Diet Pepsi - to Diddy for a creative collaboration. Cute so far, yes? Here's where it all breaks down...the website referenced in the ad, where you can see clips, the ad, Diddy, Mohr:


Again...is it just me? Is Diet Pepsi supposed to be "brown and bubbly"? Or are we talking about P.Diddy? (He does seem to possess a certain effervecent quality.)

Bottom line: does anyone leave brownandbubbly.com thinking "gimme a diet pepsi?" I guess they were going for "if I don't get a DP soon, I'm gonna sh*t!"



bigBADbobby said...

Beautiful! BBB in the house! We need to schedule more beer consumption.


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